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The Ubers, AirBnbs, Facebooks and Ali-Babas of today have proven beyond a reasonable doubt that technology will disrupt the untouchable business models of yesterday and today. So it is no surprise that forward looking CxOs now realize that the disruption will come to their line of business. In my line of work, I get to see how companies are investing in technology. A lot of it is now driving the “reinvent the business” or “disrupt before getting disrupted” strategies.